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Marketing in Europe : cases studies / ed. Jordi Montaña

Main Author Montana, Jordi Publication London : Sage, 1994 Description VI, 203 p. ISBN 0803989563 Abstract Índice: 1- Moet & Chandon A; 2- Moet & chandon B; 3- SEAT in Europe; 4- Nescafé Italy; 5- Dulato; 6- Nico Duin BV; 7- Volvo trucs Europe; 8- Procter & Gamble in Europe; 9- Export advertising strategies;10- Copenhagen - City of culture 1996; 11- International tourism marketing Topical name marketing internacional
marketing europeu
Estudo de casos CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [I] MON 942 Available 942
Total holds: 0

Índice: 1- Moet & Chandon A; 2- Moet & chandon B; 3- SEAT in Europe; 4- Nescafé Italy; 5- Dulato; 6- Nico Duin BV; 7- Volvo trucs Europe; 8- Procter & Gamble in Europe; 9- Export advertising strategies;10- Copenhagen - City of culture 1996; 11- International tourism marketing

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